Our Story

Founded in 2010 from a passionate vision to educate users on the therapeutic benefits of cannabis, G3’s mission is to simplify the complex world of cannabis. Founder Earl Carruthers; a businessman, community organizer, and the first POC dispensary owner in Michigan; brings an insider point-of-view to G3 that truly enhances our clients’ experiences. But, the true beginning of G3 was not in 2018. It began over 10 years ago when Carruthers realized he wanted to help and connect with people on a deeper level.

As a captain of the Wayne State Football team, Earl Carruthers played through the pain of a cracked pelvis for many years. After studying and working in finance for almost 3 years, he became passionate about the case for medical cannabis. For him it was a very personal journey. He reflected on his own mother, who lives with bipolar disorder and Schizophrenia, and came to understand how cannabis interacts with the brain. He also learned more about cannabis and pain management; considering the pain he was experiencing on a daily basis.

When medical cannabis became legal in Michigan in 2008, Carruthers, despite having never tried the product, saw an opportunity to further his interests in helping others. During his experiences in the early, chaotic stage of the Michigan cannabis industry, he was party to two historic Michigan Supreme Court cases; the first changing the legal definition of ‘edibles” in the enactment of Michigan HB 4210. Through these trials, Earl remained steadfast in his Faith; which he credits for pulling him out of a rut of self-pity and into the realm of acceptance. During times of doubt, he turns to a specific scripture; 2 Corinthians 4 8:9 NIV; which reads “We are hard pressed on every side, but not crushed; perplexed, but not in despair; persecuted, but not abandoned; struck down, but not destroyed.”

Earl’s unwavering Faith has given him the strength and courage he needs to navigate the journey that remains. He has now emerged as a passionate educator, advocate, and leader in the industry. Although G3 was founded in 2010, the road has not always been smooth. The G3 team is thankful for the tribulations they endured; which have shaped the character of the company today. As a family, G3 perseveres to provide thoughtful cannabis education, support and guidance; while vowing to remain true to the individuals and small businesses that sparked this movement of liberation and laid the building blocks for the cannabis industry.

To assist our clients on their therapeutic journeys, we provide mindful and conscious consulting services that are personalized for each user—elevating and simplifying their experience. Setting us apart from others in the industry; we focus on consistent quality and not commercial quantity. Standing for diversity, inclusion, and equity; we provide customized cannabis use plans, skills training, dosage tracking, strain customization, and guidance on the many methods of ingesting marijuana. We also offer our Craft Cannabis Business consulting service, which provides education on cannabis growing, processing, and retail techniques. By addressing miseducation, we hope to additionally improve the cannabis user experience. At G3, we truly want to help you find value and relief from your cannabis use—which can be a life-changing experience!